Annual Appeal 2010


- by Rabbi Steven Schwartz

Last year when I sat down to write this column, the leadership of our synagogue was wondering how our congregation would respond to the most challenging economic climate that most of us have ever seen. We knew that it was going to be a difficult year for our members, a year where jobs would be lost, where businesses would suffer, and where people would turn to their shul to find solace, to find comfort, and to ask for help. We knew that the help we would be able to give our members was largely going to be based on the success of our Annual Appeal.

A year later I can report with great pride that our members responded to the challenge with
deep generosity and with a powerful feeling of connection and caring for the Beth El community. We had the most successful annual appeal campaign in our history and met the high goal that we set from the very beginning. I am personally grateful that we were able to achieve this milestone, because the calls for help did indeed come, in unprecedented numbers. People asking for help to send their children to the Berman Lipavsky Religious School, people asking for help to pay their membership dues, and people asking for help so that a child could participate in a United Synagogue Youth program.

In each case we were able to say “Your synagogue is here for you. You will be able to get a Jewish education for your children. You will be able to belong to Beth El, and to come here to celebrate the holidays, and to know that you are an integral part of a caring community.”

Each year the High Holidays come to remind us of how important it is to be connected to that kind of community. The warmth and fellowship we experience when we gather together to celebrate our most sacred days is genuine. It comes from a shared history, and also from the sense that Beth El is a special place. We understand the idea of “kol Yisrael areivim zeh b’zeh” – that all Jews are responsible for one another.

Although we have a beautiful campus, a wonderful staff and meaningful services, as well as fabulous learning opportunities and top notch schools, at the end of the day, there is one thing and one thing alone that makes Beth El truly special – and that is the members of the congregation. Without you we wouldn’t have the strength, the support, the energy, and the feeling that we need to make Beth El the kind of place we all want it to be.

Once again this year we turn to you for your help and your generosity. Please participate in this year’s Annual Appeal. Together we can ensure that the Beth El we know and love will continue to be a place of which we can all be proud.